
Icelandic chocolate is a delightful treat known for its rich flavors and high-quality ingredients, often sourced from local dairy and combined with unique Nordic influences. For those looking to purchase Icelandic chocolate, there are several reliable options. In Iceland, popular destinations include local supermarkets like Bónus and Krónan, as well as specialty shops such as the Icelandic Chocolate Factory in Reykjavík. For international buyers, online retailers like Amazon and Iceland-specific e-commerce platforms often carry a variety of Icelandic chocolate brands, including Omnom and Nói Síríus. Additionally, specialty food stores in major cities worldwide may stock Icelandic chocolates, especially those focusing on international or artisanal products. Whether you're in Iceland or abroad, exploring these avenues ensures you can savor the distinct taste of Icelandic chocolate.
What You'll Learn
- Local Icelandic Shops: Explore specialty stores in Reykjavik and other cities for authentic Icelandic chocolate brands
- Online Retailers: Purchase Icelandic chocolate from international websites like Amazon or Nordic Goods
- Airport Duty-Free: Find a variety of Icelandic chocolates at Keflavik International Airport shops
- Supermarkets in Iceland: Visit Bónus, Krónan, or Hagkaup for popular Icelandic chocolate brands like Omnom
- Tourist Shops: Check souvenir stores in tourist areas for unique Icelandic chocolate selections

Local Icelandic Shops: Explore specialty stores in Reykjavik and other cities for authentic Icelandic chocolate brands
Icelandic chocolate is a treasure trove of unique flavors and craftsmanship, but to truly experience its authenticity, you must venture beyond the tourist hotspots. Reykjavik, the heart of Iceland’s culinary scene, is dotted with specialty shops that showcase local chocolate brands like Omnom and Nói Síríus. These stores often feature small-batch productions, seasonal flavors, and exclusive collaborations that you won’t find in supermarkets. For instance, Kraum in downtown Reykjavik is a haven for artisanal Icelandic products, including chocolates infused with local ingredients like birch and sea salt. Exploring these shops not only supports local artisans but also offers a deeper connection to Iceland’s culinary identity.
If you’re in Reykjavik, start your chocolate journey at The Chocolate Factory (Chocoholic), a boutique store that doubles as a workshop. Here, you can watch chocolatiers craft their creations while sampling their signature bars. Another must-visit is Geyser Bakery, which pairs its famous rye bread with dark chocolate treats, blending traditional Icelandic flavors with modern techniques. For a more curated experience, head to Hvalrejkur 13, a concept store that stocks rare and limited-edition chocolates alongside other Icelandic design goods. These shops often provide tasting notes and recommendations, making them ideal for both casual buyers and connoisseurs.
Beyond Reykjavik, smaller cities like Akureyri and Selfoss offer their own hidden gems. In Akureyri, Brynja is a family-run shop known for its nostalgic chocolate bars and candies, many of which have been produced for generations. Selfoss, a gateway to the South Coast, boasts Minilik, a quirky café and store that stocks organic Icelandic chocolates alongside fair-trade coffee. These regional shops often carry brands that don’t have a national presence, giving you a taste of Iceland’s diverse chocolate landscape. Pro tip: Call ahead to check operating hours, as many smaller shops follow seasonal schedules.
When shopping for Icelandic chocolate locally, keep an eye out for seasonal offerings. Winter months bring festive flavors like licorice and ginger, while summer highlights fresh berries and herbs. Many shops also offer gift sets, perfect for souvenirs or personal indulgence. For a practical tip, carry a cooler bag if you’re traveling, as Iceland’s chocolates are often temperature-sensitive. Finally, don’t hesitate to strike up a conversation with shop owners—their passion for Icelandic chocolate is infectious, and they’ll often share stories behind the brands that make your purchase even more meaningful.
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Online Retailers: Purchase Icelandic chocolate from international websites like Amazon or Nordic Goods
For those seeking the rich, unique flavors of Icelandic chocolate, online retailers offer a convenient gateway to this Nordic delicacy. Platforms like Amazon and Nordic Goods have emerged as reliable sources, bridging the gap between Icelandic producers and international consumers. These websites often feature a curated selection of brands such as Omnom and Freyja, ensuring authenticity and quality. While local Icelandic shops provide an immersive experience, online retailers cater to those who prioritize accessibility and variety without the need for travel.
Navigating these platforms requires a strategic approach to ensure the best purchase. Start by filtering search results for "Icelandic chocolate" and sorting by customer reviews to gauge product satisfaction. Pay attention to shipping details, as international delivery times and costs can vary significantly. For instance, Amazon Prime members may enjoy faster shipping, while Nordic Goods often offers specialized packaging to preserve chocolate quality during transit. Always check the seller’s reputation to avoid counterfeit products, especially when purchasing limited-edition or artisanal varieties.
One of the standout advantages of online retailers is the ability to compare prices and product ranges effortlessly. Amazon, for example, frequently hosts deals and discounts, making it an ideal choice for budget-conscious buyers. Nordic Goods, on the other hand, specializes in Nordic products, offering a more focused selection that includes exclusive items not available elsewhere. For those interested in trying multiple brands, consider bundle deals or subscription boxes, which often provide a cost-effective way to explore Icelandic chocolate varieties.
Despite the convenience, there are considerations to keep in mind. Chocolate is sensitive to temperature, so ensure the retailer uses appropriate packaging to prevent melting during shipping. Additionally, check the expiration dates, as artisanal chocolates may have shorter shelf lives. For gifting purposes, many online retailers offer customizable packaging options, adding a personal touch to your Icelandic chocolate purchase. By leveraging these platforms thoughtfully, you can enjoy a taste of Iceland from the comfort of your home.
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Airport Duty-Free: Find a variety of Icelandic chocolates at Keflavik International Airport shops
Travelers seeking authentic Icelandic chocolates need look no further than Keflavik International Airport’s duty-free shops, a treasure trove for last-minute gifts or personal indulgences. These stores stock a curated selection of Iceland’s finest confections, from Omnom’s single-origin bars to Freyja’s artisanal truffles. Unlike generic airport offerings, these chocolates reflect Iceland’s unique flavors—think licorice, skyr, and wild berries—packaged in designs inspired by Nordic landscapes. Duty-free pricing adds an extra incentive, often shaving 15-20% off retail costs, making it a smart stop before or after your flight.
For the uninitiated, navigating Keflavik’s duty-free can feel overwhelming, but a strategic approach ensures you don’t miss out. Start at the "Icelandic Delights" section, typically located near the liquor aisle, where chocolates are prominently displayed. Look for seasonal exclusives, such as holiday-themed bars or limited-edition flavors, which often sell out quickly. If time is tight, prioritize brands like Nói Siríus for classic milk chocolate or Omnom for adventurous, bean-to-bar creations. Pro tip: Ask staff for recommendations—they’re well-versed in pairing chocolates with Icelandic spirits like Brennivín for a unique gift combo.
While duty-free shopping is convenient, it’s not without pitfalls. Avoid overspending by setting a budget beforehand; the allure of tax-free prices can lead to impulse buys. Also, check expiration dates, especially for seasonal items, as some chocolates may have shorter shelf lives. For those with dietary restrictions, scan labels carefully—many Icelandic chocolates are dairy-free or vegan, but not all. Finally, pack your purchases securely; duty-free bags are often flimsy, and melted chocolate is a traveler’s worst souvenir.
The takeaway? Keflavik’s duty-free shops offer a hassle-free way to experience Iceland’s chocolate culture, blending convenience with authenticity. Whether you’re a connoisseur or a casual fan, this airport stop is a must for anyone wanting to taste Iceland’s sweet side without leaving the terminal. Just remember: buy wisely, pack carefully, and savor every bite—preferably with a view of Iceland’s volcanic landscapes from your plane window.

Supermarkets in Iceland: Visit Bónus, Krónan, or Hagkaup for popular Icelandic chocolate brands like Omnom
If you're in Iceland and craving a taste of the country's renowned chocolate, look no further than the local supermarkets. Bónus, Krónan, and Hagkaup are three major chains where you can find a variety of Icelandic chocolate brands, including the highly acclaimed Omnom. These stores are not just convenient stops for groceries; they are treasure troves for chocolate enthusiasts seeking authentic Icelandic flavors. Each supermarket has its own unique layout and product range, but all three consistently stock popular local brands, making them ideal destinations for your chocolate hunt.
Bónus, known for its no-frills approach and competitive pricing, often features Omnom chocolates alongside other Icelandic brands like Nói Síríus. While the store’s focus is on affordability, you’ll still find a decent selection of premium chocolates, especially during holiday seasons. Krónan, another budget-friendly option, also carries a range of Icelandic chocolates, though the availability may vary by location. For a more upscale shopping experience, Hagkaup offers a broader selection, including limited-edition and artisanal chocolates. This supermarket is particularly useful if you’re looking for gift-worthy items or want to explore lesser-known brands.
When visiting these supermarkets, keep in mind that Omnom chocolates are often displayed in the confectionery aisle or near the checkout counters. If you’re unsure, don’t hesitate to ask staff for assistance—Icelanders are generally friendly and happy to help. Additionally, check for seasonal promotions or discounts, as these can be a great way to sample multiple brands without breaking the bank. For instance, during the Christmas season, Hagkaup often stocks festive chocolate assortments, while Bónus may offer bundle deals on popular items.
One practical tip is to visit these supermarkets early in the day, especially during peak tourist seasons, as popular chocolate brands can sell out quickly. If you’re traveling in a group, consider splitting up to cover all three stores efficiently. Each supermarket has multiple locations across Iceland, so use their websites or apps to find the nearest branch. Lastly, remember that Icelandic chocolates make excellent souvenirs, so stock up while you can—they’re not only delicious but also a tasteful reminder of your trip.
In conclusion, Bónus, Krónan, and Hagkaup are your go-to destinations for Icelandic chocolate, each offering a unique shopping experience tailored to different preferences and budgets. Whether you’re a casual chocolate lover or a connoisseur, these supermarkets ensure you won’t leave Iceland without savoring its sweetest offerings.

Tourist Shops: Check souvenir stores in tourist areas for unique Icelandic chocolate selections
Strolling through Iceland's bustling tourist areas, you’ll inevitably encounter souvenir shops brimming with local treasures. Among the woolen sweaters and volcanic rock trinkets, Icelandic chocolate stands out as a must-try delicacy. These shops often curate unique selections from boutique brands like Omnom and Nói Síríus, offering flavors infused with Icelandic ingredients like birch, sea salt, and skyr. Unlike supermarkets, tourist shops prioritize variety and exclusivity, making them ideal for discovering limited-edition or regionally inspired bars.
For the discerning chocolate enthusiast, these stores provide an opportunity to sample Iceland’s culinary creativity. Look for bars featuring rhubarb, liquorice, or even lava salt, which embody the country’s rugged landscape. Prices typically range from 1,500 to 3,000 ISK per bar, reflecting the artisanal craftsmanship. Pro tip: ask the shopkeeper for recommendations—they often know which chocolates pair best with Iceland’s weather, like a rich, dark bar to savor during a winter storm.
While tourist shops excel in variety, they come with a caveat: prices can be higher than local grocery stores. To maximize value, consider purchasing smaller bars or gift sets, which often include a mix of flavors. Additionally, check for duty-free shops at Keflavík Airport if you’re departing—they sometimes stock Icelandic chocolates at slightly lower prices. However, the in-store experience of browsing and sampling in tourist areas remains unmatched.
Ultimately, souvenir stores in tourist hubs are more than just shopping destinations; they’re gateways to Iceland’s chocolate culture. Whether you’re a casual buyer or a connoisseur, these shops offer a tangible taste of Iceland’s innovation and tradition. So, next time you’re wandering past a shop with a “Handmade Icelandic Chocolate” sign, step inside—you might just find your new favorite treat.
Frequently asked questions
You can purchase Icelandic chocolate at local supermarkets like Bónus, Krónan, and Hagkaup, as well as specialty shops such as the Icelandic Chocolate Factory (Íslensk hönnunarverslun) in Reykjavík.
Yes, many Icelandic chocolate brands, such as Omnom Chocolate, offer online shopping through their official websites, and some are available on international platforms like Amazon or specialty food retailers.
While it’s less common, some specialty food stores or Scandinavian markets in countries like the U.S., Canada, and Europe may carry Icelandic chocolate. Online retailers are your best bet for international purchases.
Popular Icelandic chocolate brands include Omnom, Nói Siríus, and Halldórs Eskja. These brands are known for their unique flavors and high-quality ingredients.

